Building on the Maximal spirit of realism and delight, I extended this visual approach to the Bing Maps experience. As Creative Director, I led the creation of 200 unique landmark icons in collaboration with the agency Laundry. I developed a distinctive visual style for these color icons based on the Maximal illustration system, aiming to enhance user engagement and bring more personality to our map experience. These icons are designed to highlight global landmarks and create a more immersive, visually rich interaction for users.