Produced at Mirada
Directors: Mathew Cullen, Kaan Atila, Jesus de Francisco
Processing Supervisors: Casey Reas, David Wicks
The IBM was the introduction to the Think Exhibit at the Lincoln Center. This exhibit celebrated IBM's centennial year, and 100 years of human progress. My main focus for design was the Think Film and App design.
The overall exhibit experience was designed and constructed to flow seamlessly, taking audiences through three unique consecutive stages – a fluid three-act structure, if you will: 1) a massive exterior data visualization wall; 2) a 14-minute, fully immersive, "multiple-surround-screen" film; and 3) a final "deep dive" learning segment, wherein audiences could engage with, and navigate their own way through, countless aspects of the history and future of human science via giant interactive touch screens.
The Immersive Film
Visitors then entered a dynamic, dimensional theater space: a "media field" composed of 20 precisely arranged, seven feet tall, double-sided video panels – amounting to 40 viewing screens in total. Imagine a series of several interconnected, six-faceted Stonehenges, wherein each henge/ring's six "standing stones" are giant iPhone-like "medialiths" that surround the audience from all angles in arcing arrays, with layers of depth, parallax, and reflections off the mirrored walls. A streaming, kaleidoscopic 14-minute immersive film enveloped the audience, literally placing them inside the story. The interplay of imagery and sound—flowing one panel to the next, encircling the audience—charted the paths and recurring patterns of human progress, and challenged viewers to look to the future and imagine the next great steps we could take toward improving our world...