Creative Director: Andrew Proctor
Art Director: Hyejung Bae
Designer: Jason Kang
In this direction I use transparency effects to see the inner workings of the Seagate drive.
Journey into the world inside we see structures of storage data constructed from these glass panels, towering high above us. Each one containing information like a photograph hanging in a gallery.
Using lighting and energy lines It guide viewers focus clearly through this vastly complex and beautiful world bringing attention to key features and to the performance of the Seagate drive.